Price Negotiations

All buyers want to pay as little as possible for the home they purchase. Buyers in slower markets are definitely looking to score a bargain. Our job is to combine services to our sellers that include marketing to improve the competitive position of their homes, and then to assist them in countering low offers and buyer resistance to fair pricing.
 
Part of this process begins with the CMAs we do and the price at which we suggest that you list your home. Starting at the right price for the market with a little room for negotiation combines market specifics with buyer human nature factors. We’re really good at this negotiation thing, as we do it every day. We’re on your side, and our job is to get a combination of the best price and contingencies resolutions for your home.
 
Many sellers are intimidated when there are distressed properties for sale in the area or foreclosures putting downward pressure on prices. However, generally there is a 20% to 30% difference in selling prices between those homes and seller-occupied homes in good condition. You see, those distressed properties are usually in poor-to-terrible condition. In many cases, they will not even qualify for a mortgage without extensive modifications and repairs, and that’s not going to be possible for most buyers.

So, the first thing to remember is that you’re selling a “ready to move in” property, and this commands a higher price. The more “ready to move in” it appears to the buyer on that first walk-through, the better the price you’re going to get. So, we’ll make some suggestions as to landscaping, curb appeal, outdoor and indoor improvements, and possibly even “staging.” Staging is the process of moving, adding to or taking away from furnishings in the home to make it seem more spacious and to allow potential buyers to view it as “their home” in the future.

Consider the possibility of post-inspection repair requirements by the buyer(s) as well. The time to think about this is from the first offer, as you don’t want to negotiate a purchase price that leaves you little or no room for possible repairs or condition corrections. This single item is the cause for the vast majority of deal failures after a successful initial price negotiation.

Some negotiations are short and sweet, while others can involve multiple counter offers with terms and conditions related not only to price, but also related to closing costs, items included in the sale, partial owner financing and more. Our job is to work with our sellers to know their needs and to tailor the negotiation to those requirements to get the best deal for them.

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Contact Info
Agent
Joe Rosenthal PA

Broker / Owner / Realtor®

Beach Drive Realty

300 Beach Drive NE
Saint Petersburg  Florida 33701

727-410-2222

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Success Stories
  • Joe met with us several times to understand our very specific needs. It was not easy but joe never gave up... he did it ! We found the perfect new home and could not be more pleased. Joe is our go to Real Estate guy... completely dependable and extremely competent

    Dr. Jeff and Kathy Wartman
  • Once I found Joe and started working with him I understood the real value of having an experienced realtor on my side. His expertise is what made my purchase transaction perfect

    Diane Portal
  • No one knows the Downtown Condo Market better than Joe, he helped me understand the reason why some buildings are better value than others because of Management, budget, reserves, and more.

    Tom Kingsley
  • I can highly recommend Joe and Beach Drive Realty. They were able to market my Snell Isle home and get me the price I was asking. Joe was with me every step of the way and made the entire transaction pleasant and efficient. Thanks Joe I will recommend you to everyone I know

    Debra and Blake Turner
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